What is Aurora?
Aurora is an innovative artificial intelligence tool designed to deliver robust market research and insights. Aurora's primary function is to aid users in understanding their market size and identifying potential opportunities using its AI capabilities and reliable data sources. It offers deep market insights, enabling startups to achieve product-market fit and make data-driven decisions. It is especially useful for startups and entrepreneurs who seek expert-level business insights instantly.
Can Aurora help me understand my market size?
Yes, Aurora can assist you in understanding your market size. Aurora's technology uses AI-powered research to provide quick and accurate understanding of market size, which can be pivotal in launching a product or starting a business.
Can Aurora identify market opportunities?
Absolutely. Aurora's AI intelligence and trusted data sources contribute to identifying market opportunities. These insights can be beneficial in uncovering new avenues for business growth or product development.
How does Aurora provide in-depth market insights?
Aurora provides in-depth market insights by utilizing unique, trusted, and validated data sources to structure a comprehensive overview of the user's market. It uses advanced AI technology to construct a custom market segmentation quickly and precisely, offering clear and actionable understanding of the target audiences.
How does Aurora assist startups to achieve product-market fit?
Aurora assists startups to achieve product-market fit by unveiling the market size and delivering valuable customer insights. Having a data-backed understanding of the market and customers helps in aligning the product with the right target audience, crucial to achieving product-market fit.
How can Aurora help with data-driven decision making?
Aurora promotes data-driven decision-making by offering verified, traceable data. It eliminates the need to rely on instincts or vague estimations, and instead provides you with data-backed confidence to launch and grow your startup.
What customer and competitor data does Aurora provide?
Aurora provides precise and up-to-date data related to your customers and competitors. This detailed view of the market dynamics enables you to understand customer behavior, preferences, and competitor strategies, aiding in making strategic decisions.
How can Aurora help me stay ahead in my industry?
Aurora helps you stay ahead in your industry by granting access to timely and precise data on your competitors and customers. Such valuable insights enable you to rapidly adapt and maintain a competitive edge in your market.
What are the upcoming features planned for Aurora?
Aurora has plans to continually evolve by adding more features such as new data sources. It's also planning to build and integrate customer relationship management (CRM) tools to enable better action upon results.
Can Aurora integrate with my existing CRM?
While Aurora doesn't currently have a CRM integration feature, plans are underway to develop this feature. This will allow you to easily action on the insights gained from the AI tool.
Who are the typical users of Aurora?
Aurora is typically utilized by startups and entrepreneurs who require expert-level business insights instantly. It's a valuable tool for businesses seeking to understand their market size, pursue data-driven decision making, and stay competitive.
Can I use Aurora to do a competitive analysis of my startup?
Yes, Aurora can support you in analyzing the competition for your startup. With precise and current data related to your competitors and customers, Aurora enables you to quickly adapt to market changes and maintain a competitive edge.
How can Aurora help me launch my business with confidence?
Aurora aids in launching your business with confidence by providing you a quick understanding of your market and identifying your opportunities using advanced AI tools and reliable, reputable data. This helps in making informed, data-backed decisions.
What level of business insights does Aurora offer?
Aurora offers instant, expert-level business insights. It delivers insights on market size, customer behaviour, and competition, which can be crucial to achieve product-market fit and enabling informed and strategic decisions.
What is the pricing structure for Aurora?
Aurora offers a range of pricing plans starting from $24.99 for 10 credits (one run of the market size calculator) to a lifetime access for $3,999 (access to Aurora and its future product developments with 100 credits per month). These credits can be used for running market size calculations or revisions.
Can I see some example reports that Aurora has generated?
Aurora has generated example reports for a range of businesses like MUD/WTR, Nizam's Kathi Kabab, Oura Rings, Duolingo, Teachers Pay Teachers (TPT), and FoundersCard. These reports are available on their website for download.
How does Aurora calculate market size?
Aurora calculates the market size by merging unique, reliable, and validated data sources. It constructs a comprehensive overview of the market using advanced AI technology to build a custom market segmentation quickly and effectively.
Does Aurora have any partnerships with trusted data sources?
Aurora is built to prioritize relationships with the most trusted, up-to-date, and valuable data sources available, although specific partnerships are not mentioned on their website. Aurora provides source links for all data, so users can easily validate the information themselves.
What's the 'Roadmap' mentioned in the Aurora site?
The 'Roadmap' mentioned on the Aurora site refers to the future developments planned for the tool. Current plans include building more tools using AI for consumer insights, adding more data sources, and building CRM-integration for easy action upon results.
What specific insights can Aurora provide about customers in my market?
Aurora can provide specific insights about customers in your market by constructing a detailed market segmentation using AI and relevant verified data sources. This results in a clear, actionable understanding of your target audience, which includes their behavior, needs, preferences, etc.